Trackboxx

Trackboxx is a small German cookieless web analytics product operated by Christian Pust as a sole proprietorship (Humboldtstraße 9, 38820 Halberstadt; branch office at Dorfstr. 12, 22956 Grönwohld). The service is sold strictly business-to-business — the imprint explicitly states that "Unser Service richtet sich ausschließlich an Unternehmer" (our service is directed exclusively at commercial customers). Co-founders Christian and Ulrike split development, strategy, marketing, and social media duties. The product runs cookieless analytics with rotating daily encryption codes for visitor anonymisation, marketing itself as "100% DSGVO-konform" with the Bitmi (Bundesverband IT-Mittelstand) member badge. The privacy policy is unusually transparent for a small vendor: the named sub-processors are Paddle (UK, payments / merchant of record), Amazon Web Services (Amazon Simple Email Service for newsletter delivery — the only US-owned sub-processor), Userlike (DE, chat), BunnyCDN (SI, script delivery), and TradeTracker (NL, affiliate tracking). What it does not disclose is the underlying hosting provider or data-centre location for the customer analytics database itself, which is the main gap for procurement-grade buyers. Pricing was not captured at audit (the public /pricing and /preise paths returned 404) and a formal DPA artefact is not linked; the imprint also omits a Handelsregister number and USt-IdNr, which is consistent with a sole-proprietor (Einzelunternehmen) structure but unusual for a vendor courting business buyers. Best fit: small German-speaking SMBs and e-commerce shops that want a low-friction Google Analytics replacement, accept a sole-proprietor counter-party, and don't need a contract-grade DPA. Procurement-led buyers should choose Pirsch, Plausible, or Wide Angle Analytics in this category instead.