Tally

Tally is a Belgian bootstrapped form builder operated by Tally BV (August Van Lokerenstraat 71, 9050 Ghent; Belgian enterprise number 0776.979.007), founded in 2020 by Marie Martens and Filip Minev. The product is a Notion-style form-and-survey builder with a free-unlimited tier, conditional logic, e-signatures, file uploads, payment processing, multi-step workflows, and integrations with Notion, Google Sheets, Airtable, Slack, Make, n8n, Zapier, and webhooks. The company reports more than 500,000 teams using the platform — including Notion, Make, Rakuten, and Glovo — and has scaled almost entirely through bootstrapped growth without venture capital. Compliance posture is solid for a small EU vendor. The marketing site states "Made and hosted in the EU 🇪🇺," the privacy policy locates the data controller as Tally BV in Ghent and confirms data is stored on "high-security servers within the European Union," and the Data Processing Agreement is publicly accessible at /help/data-processing-agreement without account or signature gating. Form data is encrypted in transit and at rest, no cookie-tracking is used on tally.so, and customers retain GDPR rights of access, rectification, erasure, restriction, portability, and objection. Where Tally falls short for procurement-grade buyers is that the DPA's sub-processors annex is marked N/A — only categories (hosting service providers, payment service providers, communication service providers) are disclosed — and the underlying hosting provider is not publicly named, so a buyer cannot independently verify the EU-region claim or the absence of US-cloud at rest without vendor outreach. Pricing in EUR is straightforward: Free covers unlimited forms and submissions within fair-use guidelines (45+ languages, payment processing, signatures, file uploads, conditional logic, integrations); Pro is €20/month adding custom domains, removed Tally branding, team collaboration, custom CSS, and form analytics; Business is €65/month adding data-retention controls, email verification, and 90-day version history. Best fit: indie makers, EU SMBs, agencies, and startups that want a free Typeform alternative from a Ghent-based vendor with a public DPA. Procurement-grade buyers needing a named sub-processors list and a confirmed EU hosting provider should request the disclosure directly before signing.